Jackie Robinson History Museum: Corporate Identity

“A life is not important except in the impact it has on other lives.” - Jackie Robinson

The prompt for this project was to develop branding material, including a logo, letterhead, envelope, and business card, for a deceased historical figure. For my historical figure, I chose Jackie Robinson because of his impact on the black community. As a black girl, oftentimes one of the only ones in my classes, I felt connected to and motivated for this project.

Above is the logo process created in Illustrator and Photoshop mockup using the logo on what would be giftshop merchandise.

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